Found in 1933 as a division of Toyoda Automatic Loom Works, Toyota’s first vehicles were the A1 passenger car and the G1 in 1935. It was later established as an independent car company in 1937. It gained a momentous foothold in the American market during the gas crisis of the 1970s. Suddenly, there was high demand for smaller cars. Consumers were motivated to buy efficient cars that delivered better gas mileage. Contrary to most American carmakers at the time, Toyota began offering several levels including the highly demanded entry-level cars.