WHEN it comes to niche marketing, the people at BMW seem to have tuned it to a fine art; they keep on coming out with model after model, making sure that a customer's every whim and fancy is catered for.

A prime example would be the new BMW 325i Convertible. If you step back and look at the BMW 3 Series, you can see that in this segment, there is a 2.0 litre 3201, a 2.5 litre 325i, a 3.0 litre 330i, a 3.0 litre turbo-charged 335i, that comes in two-door coupe form, and also with four doors. Further up, there is the M3 for the petrolheads, and now there's the Convertible for those who like to go topless! This means there is a 3 Series for any pocket size. All we need now would be a 4WD version, which I hear is soon available.

The new BMW 325i Convertible seats four adults, not as comfortably as a regular four-door BMW 3 Series would, of course. If you like convertibles, and need a four-door car, this is it. It is 'softer' in performance because of differences in weight distribution, need of additional reinforcements in the floor pan to cater for rigidity at the lower end, and there are more parts to make up the roof mechanism, but it still drives like a BMW should - safe and sure at all times.

Source : http://www.thesundaily.com/article.cfm?id=36342